When we started this business, the item at the top of our checklist was to develop our style and perfect our skills as designers. While both of us have designed all of our lives, we consider our days as true designers beginning with the conception and creation of our home. It was at that moment that we learned that not only do we love design—we are good at it. In creating a modern home that defied the norms of our neighborhood, we were able to not only stand out but also attract a lot of attention. Our home was featured in Oprah’s magazine, O at Home, and in commercials for companies like Pantene, Avon, and Yellowbook.
Oprah Article (click photograph below to read article)
Yellowbook Commercial featuring our home
Soon after we built our home, we transformed the front lawn into a drive-in movie theatre by projecting Tim Burton’s The Nightmare Before Christmas onto a 9 x 16 foot waterfall wall that faces the street. Originally designed as a an architectural feature of the home, it took on a life on its own on Halloween night, much to the delight of trick-or-treaters and passersby.
With an increase in confidence in our design capabilities, we decided to focus on a career creating simple yet elegant clothing and handbags. We’ve spent the past few years developing our sense of style and processes, working and understanding materials and techniques, and sourcing and changing materials to suit our needs. We’ve also developed proprietary processes for creating textiles.
We then took to the road to present our clothing and handbags, meet with customers, and develop made-to-measure pieces. Our business concept has always been a direct-to-market approach; in other words, a model whereby we deal directly with the consumer. We’ve always favored this approach, as it has been the way we’ve done business for over 25 years, whether it is with businesses like Bloomberg, HBO, or Johnson & Johnson, or individual customers like you. It enables us to get feedback and improve our line, and fully understand our customers’ desires and needs. It also enables us to manage our costs in the most efficient means possible, so that our resources are concentrated on product development and customer support.
Along the way, our products have been featured in publications like WWD, Zinc, and MOD. In Ocean Drive, Padma Lakshmi (of Top Chef) wore one of our pieces to a shoot, and it ended up actually being used in the magazine, completely unplanned!
We have realized that in order to continue to grow and strengthen our customer relationships, we need to increase our online presence so that we can better reach you. More than anything else, we love customer interaction, and this blog will serve as one of our primary means of interacting with you. We view our blog as an open dialogue, and we encourage you to comment both on your likes and dislikes and to question and challenge us about our thoughts and designs.